About us


What does Sieluja mean and what is our mission with Sieluja?

"Sieluja" (pronounced as it's written) means "souls" in Finnish. 

The journey started with Rosalie's goal of creating a brand that was not only sustainable produced, but also one that would inspire our customers to live more mindful and loving. We believe that by incorporating mindfulness and love into every aspect of our business, we can create positive change in the world. At Sieluja, we are committed to promoting sustainable practices, while also spreading positivity and mindfulness to all our customers. Join us on our journey to make a positive impact and inspire more mindfulness and love in the world.


  • Our T-Shirts are from lovely Stanley/Stella. Stanley/Stella is a manufacturer, that focuses on sustainable clothing. They have several certificates, such as GOTS, OCS, GRS, OEKO-TEX and PETA (vegan). They also have a membership in the Fair Wear Foundation (an organization for fair working conditions in textile factories).
  • Our inks are water-based and because of this, environmental friendly!:) They are also much better for the skin.
  • We use cardboard for our packaging to reduce plastic waste.

Our Business model

Sieluja clothing is printed in Hamburg, Germany by our partner and also shipped from there. Your shirts are only printed as soon as we get your order, so that also  means no clothing waste!


Hi there! My name is Rosalie, and I'm the founder of Sieluja. I'm passionate about spending time in nature, meditating and spreading love and positivity wherever I go. I'd like to make the world a more peaceful and accepting place to be, that's one of the reasons why I started Sieluja.

Read more about me here